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Shopify

Zeus Vintage

Luxury vintage clothing ecommerce for a Sheffield-based curator of designer fashion from the 1950s to the early 2000s.

Client
Zeus Vintage
Year
2013–ongoing
Stack
Shopify · Liquid · CSS
Established
2013
Platform
Shopify
Focus
Luxury vintage

zeusvintage.co.uk

Zeus Vintage Shopify homepage with minimalist layout and vintage dress photography

The challenge

Zeus Vintage sells rare, one-of-a-kind designer pieces at premium price points. The store needed to feel as considered as the inventory, not like a standard Shopify theme with products dropped in.

The approach

The design prioritises editorial photography, generous whitespace, and navigation paths that match how collectors browse (by designer, era, style, and gender) rather than a flat product grid.

Key decisions

Minimal, gallery-like homepage putting product photography first
Mens and womens navigation with designer and style-led collections
Premium typographic direction aligned with luxury vintage positioning
Theme customisation beyond default Shopify layouts
Collection templates built for high-ticket, single-inventory items

Results

  • Established online presence for a Sheffield-based luxury vintage curator
  • Navigation structured for designer- and era-led browsing
  • Store design aligned with a high-end, editorial brand feel
  • Ongoing Shopify development as inventory and collections evolve

My role

  • Store design
  • Shopify theme development
  • Homepage & collection UX
  • Brand-led merchandising layout