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Shopify
Zeus Vintage
Luxury vintage clothing ecommerce for a Sheffield-based curator of designer fashion from the 1950s to the early 2000s.
- Client
- Zeus Vintage
- Year
- 2013–ongoing
- Stack
- Shopify · Liquid · CSS
- Established
- 2013
- Platform
- Shopify
- Focus
- Luxury vintage
The challenge
Zeus Vintage sells rare, one-of-a-kind designer pieces at premium price points. The store needed to feel as considered as the inventory — not like a standard Shopify theme with products dropped in.
The approach
The design prioritises editorial photography, generous whitespace, and navigation paths that match how collectors browse — by designer, era, style, and gender — rather than a flat product grid.
Key decisions
Minimal, gallery-like homepage putting product photography first
Mens and womens navigation with designer and style-led collections
Premium typographic direction aligned with luxury vintage positioning
Theme customisation beyond default Shopify layouts
Collection templates built for high-ticket, single-inventory items
Results
- —Established online presence for a Sheffield-based luxury vintage curator
- —Navigation structured for designer- and era-led browsing
- —Store design aligned with a high-end, editorial brand feel
- —Ongoing Shopify development as inventory and collections evolve
My role
- —Store design
- —Shopify theme development
- —Homepage & collection UX
- —Brand-led merchandising layout
